After years of advising organizations on digital strategy while maintaining only a minimal online presence myself, I’m relaunching larsbarkman.com as a business asset—not just a digital business card.
This site connects with my presence on LinkedIn, Bluesky, and X (Twitter).
Strategic Positioning
In consulting, expertise is our product. Yet keeping that expertise contained within client engagements limits opportunity. This relaunch acknowledges a simple truth: public expertise creates more opportunities than private expertise.
My market approach now centers on three principles:
- Demonstrate before selling — Show expertise through valuable content
- Create before connecting — Build relationships through shared ideas
- Teach what you know — Share knowledge to establish authority
Building Community
The most valuable insights emerge from dialogue, not monologue. By sharing my thinking publicly, I’m inviting conversations with fellow practitioners and potential collaborators.
The goal isn’t just to broadcast—it’s to connect. My best professional relationships started with simple exchanges of ideas. This platform creates more opportunities for those conversations to happen.
Content Strategy
The site is built on three pillars:
- Writings — In-depth perspectives organized around five focused areas: enterprise design, engineering leadership, solution design, visualization, and solopreneurship
- Consulting — Overview of the advisory services I offer to organizations
- Ventures — Showcasing the strategic initiatives and projects I’m actively involved in
This structure provides knowledge, services information, and work documentation in one place.
Interested in connecting or sharing ideas? Leave a comment below, or get in touch to start a private conversation. Follow my RSS feed to follow along as I keep building this platform for professional dialogue.