After years of advising organizations on digital strategy while maintaining only a minimal online presence myself, I’m relaunching larsbarkman.com as a business asset—not just a digital business card.
This site connects with my presence on LinkedIn, Bluesky, and X (Twitter).
Strategic Positioning
In consulting, expertise is our product. Yet keeping that expertise contained within client engagements limits opportunity. This relaunch acknowledges a simple truth: public expertise creates more opportunities than private expertise.
My market approach now centers on three principles:
- Demonstrate before selling — Show expertise through valuable content
- Create before connecting — Build relationships through shared ideas
- Teach what you know — Share knowledge to establish authority
Content Strategy
The site is built on three pillars:
- Blog — Sharing insights on topics ranging from tactical implementations to strategic perspectives
- Consulting — Overview of the advisory services I offer to organizations
- Ventures — Showcasing the strategic initiatives and projects I’m actively involved in
This structure provides knowledge, services information, and work documentation in one place.
Looking for strategic guidance on operating models, IT solutions, or engineering leadership? Let’s Get In Touch to discuss your business challenges, or subscribe to my RSS feed to follow my insights as I continue to share expertise through this digital asset.